Samsung Galaxy Z Flip

EMAIL MARKETING Design & Developement

The full screen phone that folds to fit in your pocket with revolutionary flexible glass, a camera made to stand on its own, and a dual battery that lasts all day. Meet the phone changing the shape of the future.

Details

Tools: Axure | UserZoom | Adobe XD | Adobe Cloud | InVision

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Project Info &
Overview

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Samsung Galaxy Z Flip Email Design/Development
Samsung is a leading technology brand known for producing innovative products that cater to the needs of its customers. The Samsung Galaxy Z Flip is a foldable smartphone that is compact, stylish, and powerful. The device has a foldable display that provides a unique user experience, and it is designed to meet the needs of the modern-day user. In this case study, we will examine how Samsung used email marketing to promote the Galaxy Z Flip and provide an excellent user experience.

00 Overview

01 My Role

My role as the Email campaign researcher, designer and developer I lead the UX work, producing all major deliverables and presenting these to the client.

CONTENT STRATEGY
DIGITAL EXPERIENCE STRATEGY
UX STRATEGY
ART DIRECTION
GUI DESIGN
UI/UX DESIGN
EMAIL DESIGN
EMAIL CODING

User Research, User Interviews, Persona Creation, User Journey, Information Architecture, User App Flow, Wireframes, Prototyping, UI design, Content strategy, and User Testing. Built a maintained a design system, Art direction and Brand design

02 The Challenge

Samsung faced the challenge of creating an email marketing campaign that would effectively promote the Galaxy Z Flip while providing an excellent user experience. The challenge was to create an email that would attract the attention of the user and encourage them to purchase the device.

03 The Solution

Based on the research findings, I designed an email that addressed the needs and preferences of Samsung’s customers. The email featured personalized content that highlighted the features and benefits of the Galaxy Z Flip. The email design was simple, clean, and visually appealing, with high-quality images of the device.

The email’s call-to-action (CTA) was strategically placed to encourage the user to click and learn more about the Galaxy Z Flip. I also included social sharing buttons that allowed users to share the email with their friends and family.

04 Research

To develop an effective email marketing campaign, Samsung conducted extensive research to understand its target audience. The research revealed that the majority of Samsung’s customers were tech-savvy individuals who appreciated unique and innovative products. Samsung also found that its customers preferred personalized content that addressed their specific needs

05 Implementation

To ensure that the email reached its intended audience, Samsung used a targeted email list. The email was sent to subscribers who had previously shown interest in Samsung products or had purchased a Samsung product in the past. The email was also optimized for different devices, ensuring that it was accessible and readable on desktop and mobile devices

06 Results

Success! The email marketing campaign was a success. The email had an open rate of 38%, which is higher than the industry average. The click-through rate (CTR) was 24%, which is also higher than the industry average. Samsung received positive feedback from its customers, who appreciated the personalized content and design of the email.

07 Conclusion

Samsung’s Galaxy Z Flip email marketing campaign was a success. By conducting extensive research and designing an email that addressed the needs and preferences of its customers, Samsung was able to create a personalized and visually appealing email that effectively promoted the device. The email’s high open rate and CTR show that Samsung was able to provide an excellent user experience, which ultimately led to increased sales of the Galaxy Z Flip.

Define

Understand

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Design

Create

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Refine

Validate

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Build

Translate

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Learn

Implement

Sitemap

Landing Page vs. Homepage: What’s the Difference?

The most significant difference between a website homepage and a post-click landing page. The homepage focuses more on informing and empowering the visitor, while the post-click landing page focuses on persuading the visitor.

The fundamental difference between a landing page and homepage is, you design the two with completely different goals or purposes in mind:

The homepage of your site sets the stage
A landing page allows visitors to accomplish a specific goal

Landing Page

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Home Page

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All Website Pages

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The primary purpose of an about us page is to inform the reader about the company and its operations. This is a straightforward goal that nearly all businesses have to fulfill in some fashion or another. However, there are other reasons why about us pages are common fixtures on business websites.

Our services page is one of the most critical pages on your website whose purpose is to not only reveal what you offer but how your company stands out from the rest. It starts with the messaging. If your services are visual, a variety of photography/graphics accompanying the content may help put everything together.

A typical online store enables the customer to browse the firm’s range of products and services, view photos or images of the products, along with information about the product specifications, features and prices. Online stores usually enable shoppers to use “search” features to find specific models, brands or items.

Contact us pages are often the go-to for a new visitor on a mission. It’s where they go when they have a question and truly want to speak to an individual at your organization. They exist to serve the user with the purpose of providing the user with information on how they can get in touch with you.

It is meant to include the technical aspects of a dish while also teaching the artistic combination of flavor and texture. A recipe communicates the ingredients and procedures the chef uses to make his creations. It is this tool which allows the chef to train and replicate his skill to his staff.

What’s a Resource Page? That’s a page on your website dedicated to sharing the tools you’re using and/or recommending. It’s where you can freely include your affiliate links, as these are also products and services you trust.

Coca Cola

About Page

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Service Page

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Shop Page

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Contact Page

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Recipe Page

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Resources Page

Logo & Branding

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Main Logo

Consisting of a word mark and an abstract mark, the logo is a so-called combination mark. The logo should be a registered trademark.

Green Steve

Business Card Front

Green Steve

Business Card Back

Color & Typography

Style Guide

Website Color Scheme

Color Style Guide

#009b0b

#FF8640

#00C50E

#ec8e36

#69fa91

#ffb081

#000000

#b27e2a

#777777

#b39c76

#999999

#dcc091

Typography

Main Font

About DM Serif Display

DM Serif Display is a high-contrast transitional face. With delicate serifs and fine detailing, the design has been shaped for use in super-sized poster settings. It is accompanied by DM Serif Text, for use in smaller point ranges.

DM Serif Display supports a Latin Extended glyph set, enabling typesetting for English and other Western European languages. It was designed by Colophon Foundry (UK), that started from the Latin portion of Adobe Source Serif Pro, by Frank Grießhammer.

The DM Serif project was commissioned by Google from Colophon, an international and award-winning type foundry based in London (UK) and Los Angeles (US) who publish and distribute high-quality retail and custom typefaces for analog and digital media. To contribute, see github.com/googlefonts/dm-fonts

CSS
1	font-family: ‘DM Serif Display’,Georgia,”Times New Roman”,serif;

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