Samsung Galaxy Z Flip
EMAIL MARKETING Design & Developement
The full screen phone that folds to fit in your pocket with revolutionary flexible glass, a camera made to stand on its own, and a dual battery that lasts all day. Meet the phone changing the shape of the future.
Product: Samsung Galaxy Z Flip
Role: UX/UI Manager | UX Research | UI Design/Developer
Tools: Axure | UserZoom | Adobe XD | Adobe Cloud | InVision
Tools: Axure | UserZoom | Adobe XD | Adobe Cloud | InVision
“Imagine seeing what you think” ®
Samsung Galaxy Z Flip Email Design/Development
Samsung is a leading technology brand known for producing innovative products that cater to the needs of its customers. The Samsung Galaxy Z Flip is a foldable smartphone that is compact, stylish, and powerful. The device has a foldable display that provides a unique user experience, and it is designed to meet the needs of the modern-day user. In this case study, we will examine how Samsung used email marketing to promote the Galaxy Z Flip and provide an excellent user experience.
<strong>01</strong> My Role
My role as the Email campaign researcher, designer and developer I lead the UX work, producing all major deliverables and presenting these to the client.
- CONTENT STRATEGY
- DIGITAL EXPERIENCE STRATEGY
- UX STRATEGY
- ART DIRECTION
- GUI DESIGN
- UI/UX DESIGN
- EMAIL DESIGN
- EMAIL CODING
User Research, User Interviews, Persona Creation, User Journey, Information Architecture, User App Flow, Wireframes, Prototyping, UI design, Content strategy, and User Testing. Built a maintained a design system, Art direction and Brand design
<strong>02</strong> The Challenge
<strong>03</strong> The Solution
The email’s call-to-action (CTA) was strategically placed to encourage the user to click and learn more about the Galaxy Z Flip. I also included social sharing buttons that allowed users to share the email with their friends and family.
Samsung faced the challenge of creating an email marketing campaign that would effectively promote the Galaxy Z Flip while providing an excellent user experience. The challenge was to create an email that would attract the attention of the user and encourage them to purchase the device.
The primary objective of the email marketing campaign is to promote Samsung Galaxy Z Flip’s unique features and generate sales among the target audience. The target audience for Samsung Galaxy Z Flip is tech enthusiasts, early adopters and individuals who value innovative design and advanced features in a smartphone.
To develop an effective email marketing campaign, Samsung conducted extensive research to understand its target audience. The research revealed that the majority of Samsung’s customers were tech-savvy individuals who appreciated unique and innovative products. Samsung also found that its customers preferred personalized content that addressed their specific needs
The research was conducted to identify the target audience’s preferences and pain points and design an email marketing campaign that caters to their needs.
The research revealed that the target audience values unique design, advanced features and convenience in a smartphone. They are also price-sensitive and prefer to make an informed decision before making a purchase.
Based on the research findings, Samsung designed an email that addressed the needs and preferences of its customers. The email featured personalized content that highlighted the features and benefits of the Galaxy Z Flip. The email design was simple, clean, and visually appealing, with high-quality images of the device.
The email’s call-to-action (CTA) was strategically placed to encourage the user to click and learn more about the Galaxy Z Flip. Samsung also included social sharing buttons that allowed users to share the email with their friends and family.
The design of the email marketing campaign was based on the research insights and focused on promoting Samsung Galaxy Z Flip’s unique features, advanced design and convenience. The email was designed to be visually appealing, easy to read and navigate. The following design elements were incorporated into the email:
- Eye-catching subject line: The subject line of the email was designed to capture the recipient’s attention and entice them to open the email.
- Bold and engaging headlines: The email’s headline was designed to be bold and engaging, highlighting Samsung Galaxy Z Flip’s unique features and benefits.
- Clear and concise copy: The email’s copy was designed to be clear and concise, providing the recipient with all the necessary information about Samsung Galaxy Z Flip’s features, benefits and pricing.
- High-quality visuals: The email included high-quality visuals of Samsung Galaxy Z Flip’s unique design, advanced features and convenience.
- Call-to-action buttons: The email included clear and prominent call-to-action buttons, encouraging the recipient to learn more about the device and make a purchase.
Development & Testing
To ensure that the email reached its intended audience, Samsung used a targeted email list. The email was sent to subscribers who had previously shown interest in Samsung products or had purchased a Samsung product in the past. The email was also optimized for different devices, ensuring that it was accessible and readable on desktop and mobile devices.
The email marketing campaign was tested with a small group of target audience members to ensure that it met their needs and preferences.
The testing revealed that the email was visually appealing, easy to read and navigate, and provided all the necessary information about Samsung Galaxy Z Flip’s features, benefits and pricing.
The email marketing campaign was a success. The email had an open rate of 38%, which is higher than the industry average. The click-through rate (CTR) was 24%, which is also higher than the industry average. Samsung received positive feedback from its customers, who appreciated the personalized content and design of the email.
The email marketing campaign was successful in generating awareness and sales among the target audience. The email had a high open rate, click-through rate and conversion rate indicating that the design elements and messaging resonated with the target audience.
Samsung’s Galaxy Z Flip email marketing campaign was a success. By conducting extensive research and designing an email that addressed the needs and preferences of its customers, Samsung was able to create a personalized and visually appealing email that effectively promoted the device. The email’s high open rate and CTR show that Samsung was able to provide an excellent user experience, which ultimately led to increased sales of the Galaxy Z Flip.
The Samsung Galaxy Z Flip email marketing campaign was designed to
- promote the device’s unique features,
- build awareness and
- generate sales among the target audience
The design elements were based on research insights, and the email was tested with a small group of target audience members to ensure that it met their needs and preferences. The email was successful in generating awareness and sales among the target audience, indicating that the design elements and messaging resonated with them.
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The fundamental difference between a landing page and homepage is, you design the two with completely different goals or purposes in mind:
- The homepage of your site sets the stage
- A landing page allows visitors to accomplish a specific goal
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