Case study for

Samsung Galaxy Z Flip

The full screen phone that folds to fit in your pocket with revolutionary flexible glass, a camera made to stand on its own, and a dual battery that lasts all day. Meet the phone changing the shape of the future.

Details

Date: June 2022
Website: www.samsung.com
Product: Product Name
Tools Used:  Axure | Userzoom | Adobe Illustrator Cc | Adobe Photoshop Cc | Adobe Dreamweaver Cc

Imagine seeing what you think” ®

Project Info &
Overview

<strong>00</strong> Overview

Amazon Prime Music
2014 was a year of significant transition for Amazon’s Digital music business. On June 12, millions of U.S. Prime members received unlimited access to a million songs at no additional cost.

<strong>01</strong> My Role

I was part of the pitch team and responsible for the experience strategy and design of the iOS app. I lead the UX work, producing all major deliverables and presenting these to the client between November 2011 and March 2012. I worked alongside a junior UX Architect who focused on the Android app.   

B. User Research, User Interviews, Persona Creation, User Journey, Information Architecture, User App Flow, Wireframes, Prototyping, UI design, Content strategy, and User Testing. Built a maintained a design system, Art direction and Brand design

<strong>02</strong> The Challenge

My client approached us with two primary objectives —to enhance their app’s functionality and usability beyond their competitors; and to promote active lives in the London community.

To coincide with the East London expansion of the scheme, our team was under extreme pressure to move fast. We were tasked to deliver an iPhone and Android high‐fidelity prototype to our technical production partner within 2 months. The combination of a fixed deadline, app store submission time, security testing, and usability testing meant I needed to get the experience right in the first four weeks.

<strong>03</strong> The Solution

A.To successfully execute the client’s vision, the Client’s team went with Client’s in-app call and video messaging SDK as a framework to host the live stream debates. We created a schedule design inspired by television guides to accommodate the debate programming schedule the client would host on their platform. The product and design team synced on the development of the app architecture and user stories to build out the user experience requirements for the app.

B. Create a design system that gives the ability to move away from old APIs and to incorporate new privacy laws and compliances. This would also allow for the team to easily implement iterative and new feature changes.

C. User App Flows, Interaction and Visual Design, Design Audit

D. Revamping the Product dashboard with configurable data and better data visualization capabilities will increase retention rate and increase the Product conversion rate. 

Project overview

Introduction

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Samsung Email Creation

INTRO

Company Name provides the power of enterprise security solutions in a simple and elegant device. I helped Company shape their brand and user experience.

MY ROLE

Information architecture, Prototyping, UI design, Content strategy, Production User research, prototyping, UI design, Built a maintained a design system, Art direction and brand design

CHALLENGE

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SOLUTION

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Artwork

Fine Art
Commercial Illustration

Design

Web Design
Graphic Design

Development

UX CX UI
Front-end

Strategy

UX Research
Information Architecture

Clients quotes

See what clients are saying

Dennis Miller

Dennis Miller

Comedian & Radio Host

“I can sum up Mikey by saying he is the last great apostle of rugged individualism… and the Cat can paint!”

Michael Boccia

Michael Boccia

iDecide Interactive

“Michael has shown the rare ability to quickly ascertain the core of an issue, its context and solution. From that, Michael can design a solution that is elegant, intelligent and simplistic (even if behind the scenes it is complex).”

David Carradine

David Carradine

American Actor

“Michael’s work just draws you in… a true story in each of his subjects, incredible! Personally Michael is just a pleasure to be around and watch him work.”

Linda Hamilton

Linda Hamilton

Actress

“As an art enthusiast… Michael’s work is just a perfect addition to my wonderful collection. As a person Michael is a pleasure to interact with. He is charming, engaging and a true gentleman!”

Featured work

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Samsung Email Creation

Designed multiple versions of a new email
Deconstructed email for client review
Created sample flow for Adobe Campaign

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Landing Page Evaluation

Performance Report
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New Project work in detail

Samsung’s Galaxy Z Flip

Samsung Email Creation

Designed multiple versions of a new email
Deconstructed email for client review
Created sample flow for Adobe Campaign

 

Landing Page Evaluation

Performance Report
Customer Service Chat Box Report
Web Accessibility Report

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