I was part of the pitch team and responsible for the experience strategy and design of the iOS app. I lead the UX work, producing all major deliverables and presenting these to the client between November 2011 and March 2012. I worked alongside a junior UX Architect who focused on the Android app.   

B. User Research, User Interviews, Persona Creation, User Journey, Information Architecture, User App Flow, Wireframes, Prototyping, UI design, Content strategy, and User Testing. Built a maintained a design system, Art direction and Brand design

My client approached us with two primary objectives —to enhance their app’s functionality and usability beyond their competitors; and to promote active lives in the London community.

To coincide with the East London expansion of the scheme, our team was under extreme pressure to move fast. We were tasked to deliver an iPhone and Android high‐fidelity prototype to our technical production partner within 2 months. The combination of a fixed deadline, app store submission time, security testing, and usability testing meant I needed to get the experience right in the first four weeks.

A.To successfully execute the client’s vision, the Client’s team went with Client’s in-app call and video messaging SDK as a framework to host the live stream debates. We created a schedule design inspired by television guides to accommodate the debate programming schedule the client would host on their platform. The product and design team synced on the development of the app architecture and user stories to build out the user experience requirements for the app.

B. Create a design system that gives the ability to move away from old APIs and to incorporate new privacy laws and compliances. This would also allow for the team to easily implement iterative and new feature changes.

C. User App Flows, Interaction and Visual Design, Design Audit

D. Revamping the Product dashboard with configurable data and better data visualization capabilities will increase retention rate and increase the Product conversion rate.