Steve Schlake Website Proposal

This is a case study for possible website. Working title Green Steve.

Standard 

A promotional or commercial website made up of 5-7 web pages, including:

Homepage
About page
Contact page
Services page
Popup
404 page
Header / Footer

Standard + Blog

Very similar to the Standard, only that it also includes all the designs needed for maintaining a blog.

“Standard” pages
Single post page
Archive page

Standard + Online Store

Possibly, the most demanding type of website includes:

“Standard” pages
Product pages
Cart page
Checkout page
Account page
Shipping
Credit Card Billing
Sales & Special Offers

Project Details

Steve Schlake

WEBSITE
GreenSteve.com

SERVICES

  • Web design
  • UI / UX
  • Website Build

DELIVERABLES

  • 5 – 12 Pages
  • Illustrations
  • Icons
  • Style guide
  • WordPress Build

OTHER

  • SEO
  • Analytics
  • Social Media
  • Facebook Business Page
  • Email Campaign and Flow

Sitemap

Landing Page vs. Homepage: What’s the Difference?

The most significant difference between a website homepage and a post-click landing page. The homepage focuses more on informing and empowering the visitor, while the post-click landing page focuses on persuading the visitor.

The fundamental difference between a landing page and homepage is, you design the two with completely different goals or purposes in mind:

  • The homepage of your site sets the stage
  • A landing page allows visitors to accomplish a specific goal

Landing Page

Hover to scroll and click to open image.

Home Page

Hover to scroll and click to open image.

All Website Pages

Hover and click to open images.

Logo & Branding

Style Guide

Main Logo

Consisting of a word mark and an abstract mark, the logo is a so-called combination mark. The logo should be a registered trademark.

Green Steve

Business Card Front

Green Steve

Business Card Back

Color & Typography

Style Guide

Website Color Scheme

Color Style Guide

#009b0b
#FF8640
#00C50E
#ec8e36
#69fa91
#ffb081
#000000
#b27e2a
#777777
#b39c76
#999999
#dcc091

Typography

Main Font

About DM Serif Display

DM Serif Display is a high-contrast transitional face. With delicate serifs and fine detailing, the design has been shaped for use in super-sized poster settings. It is accompanied by DM Serif Text, for use in smaller point ranges.

DM Serif Display supports a Latin Extended glyph set, enabling typesetting for English and other Western European languages. It was designed by Colophon Foundry (UK), that started from the Latin portion of Adobe Source Serif Pro, by Frank Grießhammer.

The DM Serif project was commissioned by Google from Colophon, an international and award-winning type foundry based in London (UK) and Los Angeles (US) who publish and distribute high-quality retail and custom typefaces for analog and digital media. To contribute, see github.com/googlefonts/dm-fonts

CSS

1 font-family: ‘DM Serif Display’,Georgia,”Times New Roman”,serif;

Aa

DM Serif Display Semibold 32pt

DM Serif Display Regular 24pt

DM Serif Display Regular 16pt

DM Serif Display Bold 14pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Popular pairings with DM Serif Display

Roboto

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

CSS
1 font-family: Roboto;

Roboto Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

CSS
1 font-family: Roboto Condensed;

Roboto Slab

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

CSS
1 font-family: Roboto Slab;

Open Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

CSS
1 font-family: Open Sans;

Poppins

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

CSS
1 font-family: Poppins;

Social Media 

Facebook Examples

Sample Facebook Post

💥 NEW PACK: Introducing the Holistic Fitness Pack 💥⠀⠀⠀⠀⠀⠀⠀⠀⠀
-⠀⠀⠀⠀⠀⠀⠀⠀⠀
A holistic approach to fitness requires specialized formulas. Our pre- and post workout products will help transform your body and your approach to fitness AND help provide noticeable difference and improvement in your performance. 💪🏼⠀⠀

AVAILABLE NOW at Purium Health Products

620
357
198

Facebook Business Page

Make It Worth Their While

Facebook is a very effective and powerful tool to send out your message, engage and interact with your true fans. Here are some things to keep in mind:

  • Provide your clients with interesting and engaging content and ask them to join in on the conversation.
  • Ask your clients what they want from your company and encourage them to make their own choices in relation to your product and post it on your page.
  • Offer your clients and “friends” on Facebook an experience or feeling that they belong to something truly exciting.
  • Offer videos or comment on things happening in the news, business community or entertainment world and how it relates to your business. You never know what you’ll get in response and might be able to use in future marketing efforts.
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